← All services
Prime Meridian

CRM Solutions

Our Prime Meridian CRM platform, available as PulseCRM, brings your contacts, email outreach and sales pipeline together, so your team always knows who to contact next and why.

Request a CRM demo

Illustrative demonstration

Follow a sample lead through a sales pipeline.

Keep a contact, its stage and the next action together. Move the fictional lead below to explore the workflow.

Fictional businesses and contacts. These examples show possible deliverables and workflows; they are not client results, live product screens or guarantees.

Discuss your requirements
CRMSample workspace

Move Alex's sample opportunity to a different stage.

New enquiry

AM

Alex Morgan

Example Cloud

alex@example.com

Next action

Review the enquiry

Contacted

Ready for opportunities

Proposal

Ready for opportunities

Sample opportunity is now at new enquiry.

Prime Meridian · PulseCRM

Your contacts, email and replies in PulseCRM

PulseCRM is the application name of Insight Meridian Group's Prime Meridian CRM platform. It brings contact management, sales pipelines, email outreach and reply history into one workspace. When Google asks you to authorize PulseCRM, you are connecting this CRM application.

Connect Gmail or Google Workspace

An authorized administrator can connect a mailbox through Google's consent screen. PulseCRM requests permission to send messages on your behalf and read email so it can show incoming messages and replies in your CRM inbox. Your Google password stays with Google. Access is subject to your account's permissions and Google's sending limits.

Control your connection

Revoke access in your Google Account at any time, or have your CRM administrator disconnect the mailbox. Stored CRM history remains until deleted separately. Our privacy policy explains what is stored, how reply notifications work and how to request deletion.

What's included

How we can help

Contact & lead management

One organised home for every prospect, customer and interaction.

Email outreach

Personalised campaigns and sequences sent at scale with tracking built in.

Sales pipeline

Visual deal stages that show exactly where every opportunity stands.

Automation

Automatic follow-ups, reminders and workflows that save hours every week.

Reporting

Dashboards on activity, replies and conversions to guide decisions.

Setup & onboarding

We configure the CRM around your process and train your team.

Who it's for

Right for you if you are…

  • Sales teams outgrowing spreadsheets
  • Businesses running email outreach
  • Owners who want visibility of their pipeline

The outcome

An organised sales process and faster, more consistent follow-up.

And because this service connects with the rest of our capabilities, it keeps delivering value as your business grows.

Works well with

Combine for stronger results

Your next step

A clear plan, shaped around you.

  1. 01Walk through your existing sales process.
  2. 02Review the CRM and required integrations.
  3. 03Agree configuration, onboarding and support.
Request a CRM demo

Illustrative example

An illustrative sales workflow

  • New enquiry → qualified opportunity
  • Proposal → follow-up → outcome
  • Contact history and next-action reminders

This shows a possible approach, not a client result or a live product screenshot. Your proposal defines the actual scope and deliverables.

Your goals. A connected plan.

Start with this service, or discuss how it can work alongside your other systems.